The mind behind the concept
From Origin to Experience: My journey with coffee began in Carmo de Minas, Brazil, surrounded by coffee plantations and the moments that coffee provides. From the early morning hours at home to working closely with the producers, I developed a deep connection with every step of the coffee journey. After 5 years in Dubai, I expanded that base to the world of international hospitality, combining origin, creativity and global standards. Today, I bring this perspective to every project, transforming coffee into a complete and sophisticated experience.
Entering the specialty coffee market can feel promising, but not always clear.
There is an abundance of information, many competing narratives, and very few references that truly help you decide what to do, where to begin, and how to build something solid.
More than talking about coffee, we help you understand the coffee market. We connect origin, operations, positioning, and business strategy to turn interest into practical direction.
Uma Barista was created
TO FILL THAT GAP.
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Entrepreneurs who want to open or strengthen coffee shops
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Businesses that need to review operations, sourcing or positioning
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Professionals transitioning within the coffee industry
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Buyers and companies seeking a more reliable connection to Brazilian origin
WE OFFER A
STRATEGIC PERSPECTIVE
for those who need to make more conscious decisions within the specialty coffee market.
We work at the intersection of knowledge, market, operations, and opportunity, helping you build clearer paths with fewer mistakes.
WE WORK MAINLY WITH:
Our Services
For brands and businesses that need greater clarity around what they offer, who they serve, and what sets them apart.
Concept and Positioning Development
